Vital MX


Vital MX is a comprehensive motocross website that provides an insider’s look at the top riders, newest products, best riding, and most compelling stories. By attracting a worldwide user base of core riders who represent the heart of the consumer market, Vital helps connect brands with their target customers.

Testimonials


“Vital MX has been an excellent vehicle to help Rocket Exhaust reach our core customer demographic. I also enjoy interacting with the forum and feel it helps build Rocket’s credibility.”

- Don Leib, Rocket Exhaust

“Year over year Vital MX provides a consistent value and return that most platforms don’t. The genuine core audience reach as well as the organic content is second to none.”

- Todd Lentz, Senior Vice President of EVS

“Vital MX has definitely been a game changer in our marketing strategy with reaching the core audience and covering everything from accessories to engine internals. They always make sure they hit all key points and get you full coverage in your company‘s advertising.”

- Aaron Futhey, Sales Development/Marketing Manager at Namura Technologies

Testimonials


“From ads to special projects, it’s been a pleasure working with the Vital crew. Being that onX Offroad is a GPS app, it’s a bit different than a regular review, we appreciate the thorough product review from Vital. Turned out great!”

- Ted Livingston, Head of Product Marketing at onX Offroad

“As a very small company with a limited advertising budget we have to spend it wisely. Our ad campaigns with Vital MX have not only shown increased web traffic but instant sales on the featured products. We feel our Vital MX campaigns reach a large audience of core riders.”

- Daniel Rice, REC MX

“Vital MX is the go-to place on the internet for everything in MX. The site always has the latest news and the forum is continually buzzing with everyone’s take on the sport. Vital MX has it all, I’ve been on board since 2006!”

- Erick “Big E” Bartoldus, R&D at America Marketing Yoshimura

Testimonials


“Vital’s customer service is on point. Changes, updates, and new ads are uploaded as soon as we submit the request.”

- Ron Joynt, DeCal Works

“Vital MX was one of the first digital partners Moose Racing collaborated with. Vital continues to work with Moose through product use that targets their large audience. Our long-standing relationship with Vital continues to provide great exposure for our brand.”

- Kevin Kelly, Creative Director at Moose Racing

“Carson City Motorsports has been a Vital MX customer for over a year and we couldn’t be happier. We’ve had the chance to work with a lot of different marketing companies, but none are experts in motorsports like Vital MX. This is the beginning of a long relationship.”

- Chris Gill, Chief Marketing Officer of Carson City Motorsports

Testimonials


“Vital MX provides Arai with an important audience of core MX riders and fans. This authentic audience is an important segment that Arai wants to reach with key messages about the Arai brand, Arai technology and Arai new helmet information.”

- Garrett Kai, Arai

“Vital MX has been one of our top advertising tools we have used. The audience consists of the ‘core’ motocross, off-road, consumers that actually buy products. Every time we post a new ad on the site we see results. That is what it's all about.... Results!”

- Rich Taylor, Head Honcho at EKS BRAND Goggles

“Dunlop has partnered with Vital MX for many years, it works. The audience, product reviews and support we get aligns with our mission here at Dunlop Motorcycle Tires.”

- Alec Dare, Advertising / Events at Dunlop

Testimonials


“Alpinestars has focused on the most innovative protection for decades. Communicating this to our customers is very important. We have worked with Vital MX for years as our messages align and provide a direct link with our consumers.”

- Gabriele Mazzarolo, Alpinestars

“Vital has been an amazing partner for years. They provide access to a focused and engaged community. Vital is more than a very active forum, they provide reviews, project bikes, and race reports. They have also delivered measurable performance and consistent value.”

- Chip Spalding, Burning Star IV Marketing Services at Millennium Technologies

“I’ve always used Vital MX as my go-to source for anything Moto and will say that advertising on your site has always been fruitful for my company.”

- Kevin D. McCarthy, CEO of MindFX Science Inc.

Testimonials


“Vital MX has great customer service and is quick to respond to inquiries. They’re open to creative ideas within our partnership and willing to share our news. I also receive a monthly ad report which helps with knowing what we need to adjust.”

- Travis Laveault, Sr. Marketing Manager, VP Racing Fuels

“Internet forums are becoming one of the primary sources where customers make buying decisions, and Vital MX is undoubtedly the top moto forum. Their global audience allows us to reach customers around the world and their advertisement metrics show a positive ROI.”

- Billy Wight, President of Luxon MX

“In the last decade, we have shifted more marketing budget towards digital opportunities. Targeting the large, digital Vital MX audience made total sense and helped us achieve our overall marketing goals.”

- Matthias Beier, Shoei Helmets

Testimonials


“Vital MX has consistently been one of the top sites for fans and industry insiders. Their media coverage is great, but the forum has broken stories ahead of the press because their audience is informed and connected.”

- John Light, Powersports Director at Evans Cooling

“Vital is the hub of the off-road motorcycling community. Vital allows us to place our brand front-and-center with the right customers we need to reach.”

- Jamin Jones, CEO of AOMC

“Vital MX has risen to the top of my valued partner network due to their combination of market sensibilities, active core digital audience, digital execution aptitude and exclusive editorial content. Cost-effective, easy to work with, highly targeted, and measurable… Vital MX checks all the boxes for Boyesen.”

- Erik Salmela, Director of Marketing at Boyesen

Testimonials


“We know we’re communicating to our core audience with Vital. We find great value in their online programs and results. With the ever-changing landscape of our industry, Vital remains a consistent avenue for consumers globally to connect for news, bikes, and racing.”

- Eric Clay, Motion Pro

“We advertise with Vital MX because they reach the core motocross rider and have their finger on the pulse of our industry. They are great to deal with and always responsive to our needs.”

- Ron Hinson, Hinson Clutch Components

“Dubya has partnered with Vital MX since day one. They have a strong reach and a reputation of providing the moto community not only with racing updates, but with valuable product information that they rely on and trust.”

- Kristin Anderson, Founder of Dubya USA

Testimonials


“Vital MX has been at the forefront of digital media for years. Thor benefits from Vital’s industry insights, expansive enthusiast reach and reporting metrics. As a racer and fan myself, I can’t get enough of Vital’s event reporting, rider and product spotlights and the forum is brutally hilarious!”

- Josh Shorter, Brand Manager at THOR MX

“Bel-Ray has chosen Vital MX because they put our brand in front of our core customers. Their ability to offer something for every off-road racer and enthusiast is why our brands align perfectly.”

- Cody Wolf, National Sales Manager, Bel-ray

“I turn to Vital MX when I’m looking to get a sense of the state of the sport, want to put my finger on the pulse of the fan base, or want opinion and feedback on the latest equipment.”

- Pat Riley, Motorex

Testimonials


“We’ve been working with Vital since 2014. The active forum and diversified content has brought a larger global audience year after year. It is also valuable to have so many ways to promote the brand which enable us to engage directly with customers.”

- Hélder Tavares, Marketing Manager at Polisport

“Vital is extremely helpful in putting our company in front of the right audience. Their brand image is unique in motocross and they have a great global reach.”

- Ryan Amoils, CEO of MX Locker

“Vital has it all. Its constant compelling content, reviews on the freshest bikes, product, and gear on the market, and endless information through its forums truly make it a hub for all things moto related!”

- Clay Solise, Motorcycle Aftermarket DID

Testimonials


“We’ve been involved in many Vital MX bike builds, Pit Bits and features. We’ve found great results, feedback and reach with the help of the Vital MX crew.”

- Kris Palm, CEO of FCP Racing

“FMF Racing utilizes Vital’s global platform to bring our brand to the end users and tell our story. Through product testing, forum interaction, and creative advertising FMF Racing relies on the Vital community to drive us forward to create the best in American Horsepower.”

- Donny Emler Jr, Marketing at FMF Racing

“Vital offers the largest, most core, and committed community of any media outlet. Not just viewers, but an actual community that supports the sport and the brands that support their community.”

- Michael Lindsay, Do-All-Minion at Works Chassis Lab

Testimonials


“Working with Vital has been great. I appreciate the monthly reports, which allow us to optimize our ads and budgets frequently. I am extremely pleased with the results we have seen and will be continuing to work with them moving forward.”

- Sam Morton, Director of SKDA

“When I go to a race, I always see the Vital MX guys before teams arrive and they are one of the last to leave. Large or small, no story gets past those guys.”

- Bob Barnett, ARC Levers

“We find Vital MX is a great way to engage with our customers. Vital has a great platform, including the forum, and a large audience. We’re also very thankful to all Vital users that take the time to participate in Vital’s surveys. Thanks for the great years!!”

- Andy Gregg, Guts

Editorial Focus

1. Race & Event Coverage

Vital provides VIP access to the world of professional motocross and Supercross racing. Through weekly features like One Lap, Pit Bits, Winner's Circle, Photo Blast and Results Sheet, Vital brings the audience in the pits and on the track at the world’s most high-profile events.

2. Forum

The Vital MX forum is a large community of motocross fans, riders, and industry insiders. The forum is their place to discover and discuss breaking news within the motocross industry, bench race, and more.

3. Reviews & Product Guide

Through informed, thorough, and honest reviews, Vital builds trust with consumers and respect from the industry.

4. Bike Checks

Bike Check section is unique to Vital and offers riders a platform to show off their bikes. It attracts product-minded users who can view, like, and comment.

Audience Profile

79%39%67%79%98%44$122,76215:06

 Audience Size

 

 

Vital MX traffic is 458,900 average users per month


98,423

Avg. Monthly Users
{ 2009 }

 


458,900

Avg. Monthly Users
{ 2022 }

Source: Google Analytics

Changing Media Landscape

 

 

Over recent years consumer attention and time has shifted dramatically from print to online

vital mX Dirt Bike MXA Racer X

Source:
Vital based on Google Analytics, magazines are from publisher-supplied postal statements and include print and digital magazine circulation.

Changing Media Landscape

 

 

Over recent years consumer attention and time has shifted dramatically from print to online

vital mX Dirt Bike MXA Racer X

Source:
Vital based on Google Analytics, magazines are from publisher-supplied postal statements and include print and digital magazine circulation.

 Connected Across All Devices


Reaching riders on all screens at all times

20%

of Visits
{
Desktop}

3%

of Visits
{
Tablet}

77%

of Visits
{
Mobile}

Worldwide Audience

 

 

Vital MX attracts visitors from over 200 countries each month

 

65.1%

USA

7.4%

Australia

5.8%

UK

5.6%

Canada

1.3%

France

 
 

1.3%

New Zealand

1.2%

Sweden

1.2%

Germany

1.0%

Italy

1.0%

Netherlands

 

Advertising Partners

 

 

Brands using Vital MX to connect with riders

Advertising Opportunities


Vital offers a variety of options that you can mix and match to fit your goals

banners

Banner packages include two desktop sizes (728x90 and 300x600) and two mobiles sizes (353x70 and 353x250)

Learn More +

  • Banners are served "run-of-site" allowing your ads to appear on any given page of Vital. Rather than relegating your ads to specific sections only, run-of-site ensures broad coverage by displaying your message to users across all pages of the site

  • The reach of your campaign and frequency with which your ads appear is a function of how many monthly banner impressions you buy

  • Banners may be geographically targeted to the locations of your choice

homepage takeover

Homepage takeovers offer big exposure, helping to increase perception and recall of your brand message

Learn More +

  • Great for launching new products and campaigns

  • Each homepage takeover runs exclusively for 24 hours at a time on desktop and mobile

  • Hompage takeover includes exclusive wallpapers (left & right), top 728x90 and top side 300x600. The creative can be designed to create a singular integrated presentation

  • Mobile takeover includes exclusive top 353x70 ad and 700x900 revealer (a full-screen ad that users revealer by scrolling on the mobile homepage)

interstitial

Premium, impactful ad placement helps elevate brand perception

Learn More +

  • Interstitial ad appears as users transition from one desktop page to the next

  • Ad appears exclusively on the page for up to 10 seconds (users can skip after 3 seconds)

  • Exclusive to your brand for two days at a time

  • Each interstitial is frequency-capped at one per user

  • Interstitials historically yield a high click-through rate

  • Interstitials now include a revealer on active forum detail pages for the same two days that your desktop interstitial is running

video pre-roll commercials

Pre-rolls are 15-second video commercials that play before video and slideshow content on Vital

Learn More +

  • Pre-rolls serve across desktop, tablet and mobile. Note that pre-rolls that serve on iPhones aren’t clickable

  • Video is a powerful way to communicate your brand message to a captive audience

  • Pre-rolls historically yield a high click-through rate

  • Repurpose your existing branded video content as a commercial to ensure consistent views over time

sponsored posts

Get more exposure for your content on the Vital homepage and throughout detail pages on the site

Learn More +

  • Any content can be promoted: your products in the product guide, videos, user product reviews, slideshows, bike checks, Vital product reviews, etc.
  • Posts can be stickied to the top of our homepage newsfeed for 12 hours and included on detail page modules for 1 or 2 weeks
  • Rates:
    • Stickied to homepage for 12 hours: $250
    • Stickied to homepage for 12 hours plus 1 week of exposure in detail page modules: $500
    • Stickied to homepage for 12 hours plus 2 weeks of exposure in detail page modules: $700

win ads

The Vital MX win ad program is a unique opportunity to activate the marketing potential of your athletes. Within days of a victory, moto fans around the world will be seeing ads promoting the win on Vital

Learn More +

  • This program is turnkey: supply us with a logo, we’ll take the photo, make the ad, and have it running by Monday after the race

  • Of course, you can supply your own ads, or even your own template for us to work with

  • You can book race by race, or give us a standing order for the season

pit row

Pit Row includes a 370x275 banner on both desktop and mobile platforms

Learn More +

  • Pit Row ads display on the Vital homepage and forum threads

  • Your ad will appear on a rotational basis with other advertisers

  • You can also boost your ad to increase visibility

  • Pit Row starts at $250/month and does not require a long-term commitment

sponsored instagram

Use Vital’s Instagram reach as a turnkey option to further promote your content

Learn More +

  • We can promote a photo, gallery or video as a permanent post

  • Your content can also be added to our story

  • The editorial team reserves the right to rewrite your supplied caption and put it into the Vital voice. All permanent posts will also include #sponsored subtly in the caption

  • Check out Vital on Instagram: @vitalmx

  • Prices:
    • $500 / 24-hour story post
    • $750 / Permanent profile post
    • $1,000 / Permanent profile post + 24-hour story post

Advertising Packages

 

Add-Ons

Ad Units & Specs

desktop banners


Dimensions:
300x600
728x90

File Formats:
JPG, GIF, HTML5

Size Limits:
JPG & GIF: 100k per
HTML5: 100k initial, 1MB subload

mobile banners


Dimensions:
353x70
353x250

File Formats:
JPG, GIF, HTML5

Size Limits:
JPG & GIF: 50k per
HTML5: 50k initial, 100k subload

newsletter ad


Dimensions:
570x118

File Formats:
JPG, GIF, HTML5

Size Limits:
JPG & GIF: 50k per
HTML5: 50k initial, 100k subload

video pre-roll


Dimensions:
1280x720

File Formats:
MOV, MP4

Size Limits:
Length: 15 seconds (maximum)

Notes:
Frame Rate: 29.97 Bit Rate: 1,400k Codec: H.264 Key Frame: 30 Audio: ACC

 

interstitial


Dimensions:
1920x1080

File Formats:
JPG, GIF, HTML5

Size Limits:
JPG & GIF: 250k
HTML5: 250k initial, 1MB subload

wallpaper


Dimensions:
Left & right are separate files, both 700x1920

File Formats:
JPG, GIF, HTML5

Size Limits:
JPG & GIF: 250k per side

Notes:
To assure visibility on smaller monitors, keep crucial content to the top/inside 160x600 area of each wallpaper.

See example and full specs
Download photoshop template

mobile revealer


Dimensions:
700x900 total dimensions, 360x567 safe area (keep all critical content in the safe area)

File Formats:
JPG, GIF, HTML5

Size Limits:
JPG & GIF: 250k per side
HTML5: 150k initial, 100k subload

Notes:
To assure visibility on all phones, keep critical content inside the 360x567 safe area.

See example and full specs here

pit row


Dimensions:
370x275

File Formats:
JPG, GIF, HTML5

Size Limits:
250k

Notes:
Ad must be static, no animation

 Audience Surveys & Trends

Past Audience Surveys:

2021, 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010

Contact us


We're looking forward to working with you